Z ZEE TV, ZEE TV, Z, Z CINEMA, ZEE NEWS vs Z karta. 2017 05 09

On May 9, 2017, the Appeals division of the Lithuanian State Patent Bureau has dismissed opposition No. PNZ-525 of the interested person Asia TV Limited regarding cancellation of the trademark “Z karta” registration No. 73963 owned by UAB „ELITAZ GRUPĖ“.

The Appeals division stated that the main and dominant element of the earlier trademarks are letter “Z”, however this element is fulfilled very stylized in different colors and reminds more like a graphic element rather than a letter “Z”. The main and dominant element of the opposed trademark is integral and indivisible element “Z karta”. The overall impression created by the signs is different because the fulfillment of the letter “Z” is very different, therefore the comparable trademarks are dissimilar visually, phonetically and semantically.

Consequently the opposition was dismissed and the trademark “Z karta” was registered.